Who am I?

I’m Cindy.

Part strategist, part storyteller, full-time curious chameleon. I’m currently working on my first poetry book and developing a podcast that explores the questions I can’t stop asking.

Along the way, I plan events on my free time, chase the world’s best bites, and back bold ideas with even bolder execution. Berlin is home, but my heart (and stomach) usually lives between a market stall in Asia and a rooftop in Europe.

I’m a Toronto native turned Berlin-based marketer who thrives in cross-functional chaos.

Over the past decade, I’ve worked across media, ad tech, legal, banking, fintech, and content mapping - leading everything from global rebrands to Fortune500 pitches.

During the pandemic, I dove headfirst into UX and Design Thinking as I believe all these fields intersect and complement each other. This fueled a better understanding of how to design products that truly resonate with users.

Along the way, I realized product marketers are always in demand, and teams are stretched thinner than rice paper. Whether it’s launching features or sharpening messaging, the need is real.

That’s what led me to go freelance. It gives me the freedom to work with brilliant teams and build things that matter.