Bringing Products to Life—Without
the Existential Crisis

Hello, I’m Cindy.

A curious product marketer, amateur UX designer, and wannabe chef. For over a decade, I’ve helped teams launch bold ideas, boost adoption, and cut through the chaos of building great products.

My mission? To ease the headaches, heartburns, and existential crises that come with bringing products to life. I help you create buzz, inspire users and simply, get it done.

Why Hire a Freelance Product Marketer?

Many companies debate hiring full-time, bringing in an agency, or working with freelancers. When your team’s stretched, a helping hand goes a long way. They’ll thank you for it.

  • 10+ years of product marketing expertise—without the full-time overhead.

  • Need a launch lead, sales deck revamp, or just help getting things over the line? I’m on it.

  • No bloated decks or agency fluff. Just me, rolling up sleeves and making it happen.

  • Unbiased ideas + cross-industry experience = smarter moves, faster.

  • Low risk, high reward. Test the waters. Plug me in, see the impact, scale as needed.

  • I jump in when your team’s at capacity and deadlines can’t wait. Some breathing room —your team will thank you for it.

Portfolio

  • Glispa.

  • Klarna.

  • Moss.

  • Klarna Ray-Ban

  • HERE Technologies

  • Dentsu Aegis Network

Services

I offer three core ways of working together — designed to support you whether you need high-level product strategy, ongoing momentum, or fast execution to hit critical milestones.

Sparring

Starting at 650€

(1 Day/month)

Your strategic thinking partner. Ideal for founders, product leads, or early-stage teams who need clarity fast—without the full-time commitment. Think audits, positioning feedback, or focused brainstorms.

Starting at 550€

(1-3 Days/week)

Consistent, hands-on support. Ideal for teams who need weekly help across GTM, content, or enablement. Includes battlecards, content plans, personas, and so on.

Evergreen

Starting at 500€

(Full time 2-4 weeks)

Project-based execution, start to finish. For high-priority GTM initiatives like product launches, onboarding flows, or narrative overhauls—where speed and focus matter most.

Sprint

BESPOKE

Tailored support based on your needs is also available.

Work Smarter with AI - Not Harder

Product marketing is evolving—and I bring AI into the mix.

From faster content creation to sharper insights, I’m actively testing AI tools to streamline workflows and boost quality. I don’t just use them—I’m learning how to optimize them in my own process, so I can help your team do the same.

Less time. More output. No burnout.

Don’t be shy.

Interested in collaborating? Fill out some info, and I will be in touch shortly.